The Food Standards Agency has recently revised its guidance document for some aspects of food labelling such as "Pure, Fresh, Natural".
The Food Standards Agency has recently revised its guidance document for some aspects of food labelling such as "Pure, Fresh, Natural". This follows a consultation process last year, to which the BBKA contributed. You can find a summary and a link to the document here or direct to the PDF from the link above.
If you are designing labels, it is worth reading.